In the U.S. ,promotions for Agile Sports products emphasize individualism and independence.In Japan,however,the company had to change its message to one that focused on team values and cooperation,due to the differing _____ in the two countries.

Question

Quizplus · Accepted Answer

The differing message required in Japan suggests that the reason for the change was due to cultural values, which differ between the two countries. Demographics, religious beliefs, ethics, and lifestyles could play a role in these differences, but cultural values better encompasses the overall differences seen in the promotion of Agile Sports products.

In the US ,Promotions for Agile Sports Products Emphasize Individualism and Independence