Turner's Cartoon Network encountered problems introducing the cable channel to Scandinavian television because of opposition to the violent nature of some cartoons like those with the Road Runner and Tom and Jerry.Turner could have used _____ to counter negative publicity and communicate the company's commitment to non-violence.

Question

Quizplus · Accepted Answer

Public relations would have been the best choice for Turner to counter negative publicity and communicate their commitment to non-violence. Public relations involves managing the communication and relationships between an organization and its stakeholders, such as the public, media, and government. Turner could have used PR tactics like press releases, media interviews, and social media to address concerns about the violent nature of some of their cartoons and emphasize their efforts to promote non-violent programming. Advertising and sales promotion would not be as effective in addressing the specific concern of cartoon violence, while direct mail and the internet may not have a broad enough reach to combat negative publicity on a large scale.

Turner's Cartoon Network Encountered Problems Introducing the Cable Channel to Scandinavian