.If the mattress manufacturer wanted to test how effective she was at reaching the company's target market,it would evaluate:
A)source factors
B)feedback mechanisms
C)message variables
D)budgeting decisions
E)media strategies

Question

Quizplus · Accepted Answer

Source factors are the characteristics of the sender of the message, such as their credibility, expertise, and trustworthiness. These factors can influence the effectiveness of the message in reaching the target market.

If the Mattress Manufacturer Wanted to Test How Effective She