Laboratory methods of testing for advertisement effectiveness generally offer high _____ but low _____.
A)control;generalizability
B)external validity;internal validity
C)control;costs
D)generalizability;costs
E)costs;value

Question

Quizplus · Accepted Answer

Laboratory methods provide high control over variables, allowing for precise measurement of advertisement effectiveness, but they often lack generalizability to real-world settings.

Laboratory Methods of Testing for Advertisement Effectiveness Generally Offer High