In a field test,the firm:
A)makes a final assessment of an ad before committing any money to media
B)sacrifices control in order to assess the ad's real world impact
C)evaluates the ability of the ad to communicate key issues correctly
D)obtains quick and inexpensive feedback about the ad's impact
E)does none of the above

Question

Quizplus · Accepted Answer

In a field test, the firm sacrifices control in order to assess the ad's real-world impact. This means that the firm releases the ad into the market to see how it performs in real-world conditions, rather than in a controlled environment. The firm can then evaluate the ad's effectiveness in reaching the target audience and achieving desired outcomes.

In a Field Test,the Firm