The fact that people in market research lab setting looking at ad mockups may look at an ad more closely than they might look at it if it was included in a magazine that was delivered to their home is an example of a(n):
A)vision myopic perception
B)testing bias
C)environmental proclivity
D)perceptual propensity
E)myopic bias

Question

The fact that people in market research lab setting looking at ad mockups may look at an ad more closely than they might look at it if it was included in a magazine that was delivered to their home is an example of a(n): 
A)vision myopic perception
B)testing bias
C)environmental proclivity
D)perceptual propensity
E)myopic bias

Quizplus · Accepted Answer

Testing bias refers to the fact that people in a research setting may behave differently than they would in a real-world setting, potentially affecting the validity of the results. In this case, the fact that participants may look at an ad more closely in a lab setting than they would in a real-world context introduces bias into the research.

The Fact That People in Market Research Lab Setting Looking