?
A)Provide measurements that are relevant to the objectives of the advertising.
B)Realize that the copy should be valid and that reliability may be too costly to guarantee.
C)Provide controls to avoid the biasing effects of the ad content.
D)Use a convenience sample.
E)Realize that a single measurement is adequate to assess an ad's performance.

Question

Quizplus · Accepted Answer

A) Providing measurements relevant to the objectives of the advertising ensures that the evaluation is aligned with the goals of the campaign, making it possible to accurately assess its effectiveness.