Most television commercials are designed so to be readily understood by viewers with a 12th grade education.Which of the following measures should be used to test an ad to see if it met this criterion?
A)recognition tests
B)day-after recall
C)comprehension and reaction
D)tracking studies
E)physiological measures

Question

Quizplus · Accepted Answer

Comprehension and reaction measures are the best choice to test if an ad can be readily understood by viewers with a 12th grade education. This involves assessing participants' comprehension of the message and their emotional reaction to it, which can provide insights into whether the ad is clear and effective in communicating its intended message in a way that resonates with the target audience. Recognition tests and day-after recall can also provide valuable information, but these measures focus more on whether viewers remember the ad rather than whether they understood it at the time of viewing. Tracking studies and physiological measures can be useful for assessing the overall effectiveness of an ad campaign, but may not be the most relevant measures for assessing whether an ad is easily understood by viewers with a 12th grade education.

Most Television Commercials Are Designed So to Be Readily Understood