Which of the following is NOT an example of a weakness associated with focus group research?
A)The qualifications needed to participate are too stringent.
B)The results are not quantifiable.
C)Members may be taken to be more representative of the population than they really are.
D)Consumers may become instant experts.
E)Sample sizes are too small to generalize to larger populations.

Question

Quizplus · Accepted Answer

Focus groups typically do not have overly stringent qualifications for participation; rather, they aim to gather diverse opinions from a specific target audience.

Which of the Following Is NOT an Example of a Weakness