In personal selling,the communications sender is able to immediately receive and evaluate feedback from the receiver.This is referred to as _____ communications.

Question

Quizplus · Accepted Answer

Dyadic communication is a type of communication in which a two-way process takes place between the sender and the receiver, allowing for immediate feedback and evaluation of the message. Personal selling is an example of dyadic communication, as the salesperson can adapt their message based on the feedback they receive from the customer. Synergistic, adaptive, indirect, and consultative communications are not specifically related to immediate and evaluative feedback in personal selling.

In Personal Selling,the Communications Sender Is Able to Immediately Receive