A sales force is a major part of an organization's integrated marketing communications mix when:

Question

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A sales force is a major part of an organization's integrated marketing communications mix when product and service training are needed by channel intermediaries. This is because the sales force can provide the necessary training to intermediaries to ensure that they have the knowledge and skills to sell the product effectively. The other options do not necessarily require a sales force as advertising and promotions can provide the needed information, product trial can be done without a sales force, and a negotiable final price does not depend on a sales force. However, a long and indirect channel system may benefit from a sales force to build relationships and provide support to intermediaries.

A Sales Force Is a Major Part of an Organization's