Which of the following is NOT a question an organization needs to use to determine the role of the promotional mix elements?
A) What specific information must be exchanged between the firm and potential customers?
B) What promotional mix methods are being employed by its competitors?
C) How cost effective is the use of each element of the promotional mix?
D) How effective is each element of the promotional mix in carrying out the needed exchange?
E) What methods can the organization use to carry out its communications objectives?
Correct Answer:
Verified
Q3: .
A)fire starting
B)mountain climbing
C)map making
D)surveying
E)star charting
Q4: In personal selling,the communications sender is able
Q5: _ is the two-way flow of communication
Q6: Personal selling most notably differs from the
Q7: A sales force is likely to be
Q9: A sales force is a major part
Q10: For which of the following products would
Q11: The first stage of the personal selling
Q12: Salespeople who seek out potential buyers who
Q13: Dyadic communication is defined as:
A)communication between two
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