A sales force is likely to be a major part of an organization's communications mix when:

Question

Quizplus · Accepted Answer

All of the above options are reasons why a sales force may be a significant part of an organization's communications mix. If the final price is negotiable, a sales force may be necessary to negotiate and close deals with customers. If the organization has dispersed customers or the advertising economies are not favorable, a sales force may be needed to directly reach and communicate with customers. If the product requires trial or demonstration, a sales force can provide this to potential customers. And if the channel system is direct to end-users, a sales force may be necessary to effectively reach and sell to those customers.

A Sales Force Is Likely to Be a Major Part