Marketing Planning and Reward Systems May Lead to an Increase

Marketing planning and reward systems may lead to an increase in the use of sales promotion because sales promotions encourage:

A) managers to use advertising to build brand equity
B) managers to use consumer-oriented sales promotion to meet long-term performance goals
C) sales reps to encourage their marketing managers not to use promotions to help them get orders from retailers
D) the use of price-oriented promotions to generate short-term sales
E) all of the above