Marketers can target sales promotion efforts to:

Question

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Marketers can target sales promotion efforts to all of the above, including consumers, retailers, distributors, and salespeople. Each group may require a different type of sales promotion strategy or incentive to encourage them to purchase or promote the product. It is important for marketers to identify the target audience and tailor the sales promotion message and offer to their specific needs and preferences.

Marketers Can Target Sales Promotion Efforts To