Heinz Foods created a Cinco de Maio celebration for a large supermarket that targets Mexican-Americans,a market that Heinz sees as an area of potential growth.Heinz paid for a mariachi band to serenade shoppers during the day and also set up a food-sampling booth at the store's entry.This would be an example of:

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This is an example of account-specific marketing, as Heinz Foods created a promotion specifically for a large supermarket that targets Mexican-Americans. By paying for a mariachi band to serenade shoppers and setting up a food-sampling booth at the store's entry, Heinz is attempting to target this particular store and its customer base.

Heinz Foods Created a Cinco De Maio Celebration for a Large