In a sales promotion sponsored jointly by Puerto Rico Tourism Board and Rums of Puerto Rico,couples were invited to enter a contest for a chance to win the perfect wedding.According to the ad,enjoying Puerto Rico hospitality is "As Easy As Saying I Do." The contest is an example of:

Question

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This is a franchise building promotion as it promotes both Puerto Rico Tourism Board and Rums of Puerto Rico, encouraging couples to associate positive experiences with these brands, and potentially creating repeat customers.

In a Sales Promotion Sponsored Jointly by Puerto Rico Tourism