An advantage of coupons is that they:
A) elicit faster consumer response than samples
B) generally elicit immediate response from consumers
C) are very effective even without brand name awareness
D) allow a marketer to offer a price reduction to consumers who are price sensitive without having to reduce the price for everyone
E) build brand loyalty
Correct Answer:
Verified
Q41: Smucker's ran a sweepstakes promoting Smucker's ice
Q44: Sampling for a product such as expensive
Q56: Samples would be an appropriate promotional strategy
Q58: Which of the following is NOT a
Q59: Which of the following statements about sales
Q62: _ distributed the first coupon in 1895.
A)C.W.Post
Q63: _ coupon.
A)cross-ruff
B)bounce-back
C)instant
D)cross sell
E)same purchase
Q64: A recent study of coupon redemption patterns
Q65: _ coupon.
A)bounce-back
B)cross-ruff
C)instant
D)premium
E)cross-sell
Q66: Which of the following statements describes a
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