For market segmentation and targeting,direct marketers rely most heavily on:

Question

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Direct marketers rely most heavily on a database, as it provides them with detailed customer information, such as purchase history, demographics, and preferences, that can be used for market segmentation and targeting. Census data and primary qualitative research may also be used to gain insights into consumer behavior, but they do not provide the same level of granularity and customization as a database. Survey responses and focus groups can be helpful for gathering feedback on specific products or campaigns, but they may not provide a comprehensive view of the entire customer base.

For Market Segmentation and Targeting,direct Marketers Rely Most Heavily On