Disadvantages inherent in the use direct marketing include:
A) difficulty in obtaining effectiveness measurements
B) poor image factors
C) lack of flexibility
D) difficulty in acquiring TV time
E) all of the above
Correct Answer:
Verified
Q56: _ is the use of telephone and
Q59: Which effectiveness measure is most commonly employed
Q61: All of the following are advantages of
Q61: Direct marketing in the broadcast industry involves
Q62: Promoters of _ are a prominent example
Q64: Which of the following was identified in
Q65: As postal rates increase,direct-mail advertising has frequently
Q66: Which of the following describes an advantage
Q81: Infomercials are:
A)primarily designed to sell products that
Q99: Advertisers can measure the relative effectiveness of
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