Which support medium should be employed if the consumer has already been provided with information about the service and now requires a directional medium?
A)billboards
B)product placements
C)advertising specialties
D)in-flight advertising
E)Yellow Pages

Question

Quizplus · Accepted Answer

Yellow Pages are a type of directional medium that consumers use to find specific service providers in their area. Since the consumer already has information about the service, they are likely in the stage of seeking directions or contact information for the provider. Yellow Pages can provide this information in an easily accessible format.

Which Support Medium Should Be Employed If the Consumer Has