Which of the following is an advantage associated with Yellow Pages advertising?
A)great creative potential
B)short lead times
C)a passive orientation
D)nonintrusiveness
E)absence of clutter

Question

Quizplus · Accepted Answer

Yellow Pages advertising is nonintrusive, meaning that it does not disrupt the consumer's activities like other forms of advertising. This nonintrusiveness can be seen as an advantage since it allows consumers to readily access information about a business without being bombarded with marketing messages.

Which of the Following Is an Advantage Associated with Yellow