Yellow Pages advertising is referred to as a directional medium.This means that Yellow Pages ads:
A)direct buyers to a source of product purchase
B)direct buyers to other ads in the IMC program
C)direct consumers through the response hierarchy
D)used to geographically segment buyers
E)are a form of direct-response advertising

Question

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Yellow Pages advertising is known to be a directional medium since they direct potential buyers towards a source of purchasing a product or service, typically a local business or merchant.

Yellow Pages Advertising Is Referred to as a Directional Medium