Which of the following is an advantage of movie theater advertising?
A)high relative and absolute costs
B)lack of clutter
C)low recall
D)low exposure
E)all of the above

Question

Quizplus · Accepted Answer

Lack of clutter in movie theater advertising means that there are fewer distractions for the audience, which increases the chances of the advertisement being noticed and remembered. The high relative and absolute costs, low recall, and low exposure mentioned in the other options are disadvantages, not advantages.

Which of the Following Is an Advantage of Movie Theater