A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication.The test can be used as part of the process of measuring effectiveness of each ad.
A)split run test
B)inquiry test
C)Starch test
D)Gallup Robinson impact test
E)day-after-recall test

Question

Quizplus · Accepted Answer

A split run test is specifically designed for this purpose - to test the effectiveness of two or more versions of an ad by running them in alternate copies of a publication. The other options, such as inquiry test, Starch test, Gallup Robinson impact test, and day-after-recall test, may be used to measure effectiveness in other ways, but none are as specifically designed for comparing different ad versions as the split run test.

A(n) _____ Test Is a Service Offered by Magazines Where