Which of the following statements about the reach and frequency of consumer magazines is true?
A)Popular consumer magazines have broad reach and frequency.
B)While a high percentage of adults in the U.S.read one or more magazines,the percentage reading any individual publication is quite low.
C)Using multiple ads in the same issue of a magazine is a viable way of increasing the reach of the publication.
D)Advertisers seeking broad reach through the use of magazines cannot accomplish this goal by making media buys in a number of different publications.
E)All of the above statements about the reach and frequency of consumer magazines are true.

Question

Quizplus · Accepted Answer

While many adults in the U.S. read magazines, the percentage reading any one particular publication is relatively low. Therefore, advertisers seeking to target a specific audience may need to use multiple magazines to achieve their desired reach and frequency. Option A is incorrect because not all popular consumer magazines have broad reach and frequency. Option C may increase frequency but not necessarily reach. Option D is incorrect because advertisers can achieve broad reach by making media buys in different magazines.

Which of the Following Statements About the Reach and Frequency