Imagine a smokeless tobacco company has hired a NASCAR driver to be its advertising spokesperson.If a news release revealed the driver was just found to be suffering from mouth and throat cancer could cause a serious marketing problem,and the organization had already negotiated with several magazines to run these ads.Which characteristic of magazines would be the major source of the problem?
A)clutter
B)lack of publication permanence
C)loss of publication prestige
D)limited reach and frequency
E)long lead time

Question

Quizplus · Accepted Answer

The long lead time characteristic of magazines means that they are planned and produced well in advance of their publication date. If the tobacco company has already negotiated with several magazines to run the ads featuring the NASCAR driver, there may not be enough time to pull the ads, find another spokesperson, and create new ads. This could create a serious marketing problem for the company in the wake of the news release about the driver's illness.

Imagine a Smokeless Tobacco Company Has Hired a NASCAR Driver