Many business magazines are sent free to individuals a publisher thinks are appropriate members of a target audience and can influence purchases for products and services advertised in the publication.This is known as _____ basis.
A)primary circulation
B)guaranteed circulation
C)free circulation
D)circulation verification
E)controlled circulation

Question

Quizplus · Accepted Answer

This is an example of controlled circulation, where a publisher selects individuals they consider to be part of the target audience and sends them the magazine for free. The goal is to have the highest possible percentage of readers who can influence purchasing decisions for the advertised products and services. Primary circulation refers to copies sold or distributed to subscribers, newsstands, or other outlets. Guaranteed circulation refers to a publisher's promise to advertisers to deliver a certain number of copies. Free circulation is similar to controlled circulation, but without the focus on targeting specific individuals. Circulation verification is a process of measuring the actual distribution and readership of a publication.

Many Business Magazines Are Sent Free to Individuals a Publisher