Kiley overheard a conversation in which the following terms were used: short closing times,strong reseller support,high penetration,national versus local rate differentials,and ad reproduction limitations.Which media vehicle was being discussed in the conversation that Kiley overheard?
A)radio
B)magazines
C)direct mail
D)billboards
E)newspapers

Question

Quizplus · Accepted Answer

The terms mentioned are commonly associated with newspapers, which often have short closing times for ads, strong reseller support, high penetration in local markets, national versus local rate differentials, and limitations in ad reproduction quality.

Kiley Overheard a Conversation in Which the Following Terms Were