An advertiser preparing to run a large ad in a weekly newspaper needs to know that _____ can be a disadvantage associated with the selection of newspapers as the media vehicle.
A)lack of geographic selectivity
B)lack of demographic selectivity
C)noise as defined by the communications process
D)pass-along readership
E)none of the above

Question

Quizplus · Accepted Answer

While newspapers can offer geographic selectivity, they may not offer as strong of a demographic selectivity as other media options such as television or digital media. This can be a disadvantage for advertisers who need to reach a very specific target audience.

An Advertiser Preparing to Run a Large Ad in a Weekly