When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure.
A)preferred position;flat rate
B)preferred position;open-rate
C)open-rate;flat rate
D)flat rate;open rate
E)flat rate;preferred position

Question

Quizplus · Accepted Answer

A flat rate structure means there are no discounts for quantity or repeated space buys, while an open rate typically allows for such discounts.

When a Newspaper Offers No Discounts for Quantity or Repeated