An advertiser preparing to run a large ad in a weekly newspaper needs to know that _____ can be a disadvantage associated with the selection of newspapers as the media vehicle.
A)poor reproduction quality
B)lack of demographic selectivity
C)clutter
D)short life span
E)all of the above

Question

Quizplus · Accepted Answer

All of the above options are potential disadvantages of using newspapers as a media vehicle. Poor reproduction quality can impact the effectiveness of the ad, lack of demographic selectivity may mean the ad is not reaching the intended audience, clutter can make it difficult for the ad to stand out, and the short life span of a newspaper means the ad may not be seen by as many people as other media options with longer shelf lives.

An Advertiser Preparing to Run a Large Ad in a Weekly