A clothing store retailer would use an island ad to:
A)break through the clutter typically found in newspapers.
B)create high reproduction quality ads.
C)act as a means of making the newspaper accountable for the sales generated by the ad.
D)reduce overall costs of newspaper advertising.
E)identify potential target markets.

Question

Quizplus · Accepted Answer

An island ad is a type of newspaper advertisement that is designed to be distinct from other ads and break through the clutter typically found in newspapers. It is usually placed in the middle of an article and surrounded by content, making it stand out and catch the reader's attention. Therefore, a clothing store retailer would use an island ad to grab the attention of potential customers and promote its products.

A Clothing Store Retailer Would Use an Island Ad To