An advertiser preparing to run a large ad in a weekly newspaper needs to know that _____ can be a disadvantage associated with the selection of newspapers as the media vehicle.
A)lack of geographic selectivity
B)lack of demographic selectivity
C)noise as defined by the communications process
D)pass-along readership
E)lack of reader involvement

Question

Quizplus · Accepted Answer

Newspapers may have a lack of demographic selectivity since it may not reach certain target audiences. For example, if an advertiser wants to target a younger demographic, they may not be reached through a newspaper since younger consumers tend to consume their news and information online.

An Advertiser Preparing to Run a Large Ad in a Weekly