Which of the following statements is true about newspaper supplements?
A)Most national advertisers avoid them because of high clutter.
B)Newspaper supplements carry no national advertising.
C)Some of these publications are similar to national magazines and carry national and regional ads in four-color.
D)They appeal to advertisers who are not concerned about reproduction quality and who prefer to use black and white ads.
E)Newspaper supplements are a category of newspapers just like daily,weekly,and national newspapers are.

Question

Quizplus · Accepted Answer

Some newspaper supplements are similar to national magazines and carry national and regional ads in four-color. While not all newspaper supplements carry national advertising, some provide a viable option for national advertisers looking to reach a specific audience. The statement that they appeal primarily to advertisers who are not concerned with reproduction quality or who prefer black and white ads is incorrect, as many newspaper supplements offer high-quality printing and full-color capabilities.

Which of the Following Statements Is True About Newspaper Supplements