When America Online's customers were unhappy with their ability to access the Internet quickly,CompuServe,its major competitor,quickly ran ads taking advantage of AOL's problems.Which of the following characteristics of a newspaper made this possible for CompuServe?
A)Extensive penetration
B)Selectivity
C)Flexibility
D)Permanence
E)Reader involvement

Question

Quizplus · Accepted Answer

Newspapers offer flexibility in terms of timing and placement, allowing CompuServe to quickly run ads in response to AOL's issues.

When America Online's Customers Were Unhappy with Their Ability to Access