When a newspaper offers no discounts for quantity or repeated space buys,it is using a(n)_____ structure.When discounts are available,it is using a(n)_____ structure.
A)preferred position;flat rate
B)preferred position;open-rate
C)open-rate;flat rate
D)flat rate;open rate
E)flat rate;preferred position

Question

Quizplus · Accepted Answer

A flat rate structure means that the ad rate does not change regardless of the number of ads placed or the frequency of placement. An open-rate structure offers no discounts for multiple or frequent placements. Therefore, choice D is the correct answer as it correctly identifies the two structures mentioned in the question.

When a Newspaper Offers No Discounts for Quantity or Repeated