Which of the following statements about the geographic selectivity offered by newspapers is true?
A)Newspapers offer less geographic selectivity than most other media.
B)Newspapers in large cities provide very little geographic selectivity to advertisers.
C)Newspapers provide little geographic selectivity to national advertisers.
D)Many newspapers publish several geographic or zone editions and thus provide selectivity to local advertisers.
E)Newspaper offer more geographic selectivity when compared to direct mail.

Question

Quizplus · Accepted Answer

Many newspapers publish several geographic or zone editions and thus provide selectivity to local advertisers. This allows local businesses to target specific neighborhoods or regions within a city or town. However, newspapers may not offer as much selectivity for national advertisers who are looking to reach a broader audience across multiple regions. Compared to direct mail, newspapers can offer more geographic selectivity because they can distribute different editions to different parts of a city or region.

Which of the Following Statements About the Geographic Selectivity Offered