Which of the following statements about the future of the newspaper industry is true?
A)Newspapers are the primary medium for national advertisers.
B)The newspaper industry is losing advertising revenue to direct marketing and telemarketing.
C)Newspaper readership has held steady over the past two decades.
D)The percentage of households receiving a daily newspaper has increased.
E)Newspapers are the least important of all promotional media in terms of total advertising volume.

Question

Quizplus · Accepted Answer

The statement that the newspaper industry is losing advertising revenue to direct marketing and telemarketing is true. This trend has been observed in recent years as advertisers shift their focus towards digital platforms and targeted advertising.

Which of the Following Statements About the Future of the Newspaper