Arbitron:
A)focuses primarily on measurement of local radio audiences
B)measures listenership to webcasts
C)provides radio stations with monthly cume ratings
D)competes with RADAR as a source of national network rating numbers
E)is accurately described by all of the above

Question

Quizplus · Accepted Answer

Arbitron, now known as Nielsen Audio, historically focused on measuring local radio audiences, provided cume ratings, and competed with RADAR for national network ratings. It also expanded to measure digital listenership, including webcasts.