The media plan is a guide for:
A)development of specific creative objectives
B)media selection
C)sales and marketing forecasts and potentials
D)account auditing
E)is accurately described by all of the above

Question

Quizplus · Accepted Answer

The media plan is primarily a guide for media selection, outlining which channels will be used to reach the target audience and how much budget will be allocated to each. While it may inform creative objectives and sales forecasts, those are secondary to the primary purpose of selecting the most effective media mix. Account auditing may be a separate process entirely.

The Media Plan Is a Guide For