The times during the year when television audiences are measured in order to set advertising rates are called:
A)sweeps periods.
B)GRP flighting periods.
C)frequency estimates.
D)availabilities.
E)upgraded media scheduling.

Question

Quizplus · Accepted Answer

Sweeps periods are the times during the year when television audiences are measured by companies like Nielsen to set advertising rates. This happens four times a year, in February, May, July, and November.

The Times During the Year When Television Audiences Are Measured