_____ is an external factor that may influence the determination of media strategy.
A)Administrative capabilities
B)Competitive factors
C)Size of the media budget
D)How tasks are delegated with the agency
E)Organization of the agency

Question

Quizplus · Accepted Answer

Competitive factors, such as the actions of rival companies and their media strategies, can affect the effectiveness of a brand's media plan. It's important to consider these external factors when determining the media strategy for a campaign. The other options listed are internal factors that may influence media strategy, such as administrative capabilities or the organization of the agency.

_____ Is an External Factor That May Influence the Determination