_____ are plans of action designed to obtain specific media objectives.
A)Sweeps periods
B)Programs ratings
C)Media strategies
D)Media vehicles
E)Recency planning

Question

Quizplus · Accepted Answer

Media strategies are plans of action designed to obtain specific media objectives such as reaching a target audience, increasing brand awareness, or driving website traffic. Sweeps periods and program ratings are measurements of audience viewership, media vehicles are the channels through which advertising is delivered, and recency planning focuses on delivering advertising messages to consumers at the time they are most likely to make a purchase decision.

_____ Are Plans of Action Designed to Obtain Specific Media