The market potential in a given metropolitan area,as compared to the United States as a whole,can be determined by using:
A) the Nielsen Rating Index.
B) BAR/LNA.
C) Simmons Market Research Bureau (SMRB) .
D) Mediamark Research Inc.(MRI) .
E) the survey of buying power index.
Correct Answer:
Verified
Q1: The _ is the general category of
Q2: The media plan is a guide for:
A)development
Q4: _ is the number of times a
Q5: USA Today,Sports Illustrated,and Tonight Show with Jay
Q6: _ are plans of action designed to
Q7: The _ determines the best way to
Q8: An index number of 100 means that
Q9: The _ is a specific carrier within
Q10: _ is the series of decisions involved
Q11: _ is an external factor that may
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