The _____ determines the best way to get the advertiser's message to the market.
A)distribution plan
B)coverage
C)frequency level
D)media plan
E)reach strategy

Question

Quizplus · Accepted Answer

The media plan is responsible for determining the best channels to use to reach the target audience effectively. It involves deciding on the media mix, budget allocation, reach and frequency levels, and scheduling of advertisements. Therefore, the media plan is the correct answer.

The _____ Determines the Best Way to Get the Advertiser's