_____ is the series of decisions involved in delivering the promotional message to the prospective purchasers and/or users of the product or brand.
A)Creative strategies
B)Media Planning
C)Distribution strategy
D)Media vehicles
E)Program rating

Question

Quizplus · Accepted Answer

Media planning is the series of decisions involved in delivering the promotional message to the prospective purchasers and/or users of the product or brand. It involves selecting the most effective media vehicles, deciding on the appropriate timing and scheduling of the ads, and allocating the available budget among different media channels to achieve maximum impact and reach. Creative strategies refer to the development of the actual advertising message, while distribution strategy relates to the choice of distribution channels and intermediaries to reach the target market. Media vehicles refer to the specific media platforms (TV, radio, print, digital) used to deliver the message, while program rating is a measure of the audience size and composition for a particular TV or radio program.

_____ Is the Series of Decisions Involved in Delivering the Promotional