_____ refers to the potential audience that might receive the message through a vehicle.
A) Frequency
B) Reach
C) Viewer number
D) Coverage
E) Exposure
Correct Answer:
Verified
Q9: The _ is a specific carrier within
Q10: _ is the series of decisions involved
Q11: _ is an external factor that may
Q12: Which of the following is an example
Q15: The times during the year when television
Q16: _ is an internal factor that may
Q17: After the situation analysis and the development
Q18: _ is the measure of the number
Q19: The primary objective of _ is to
Q29: In a market analysis, the _ is
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