_____ is the measure of the number of different audience members exposed at least once to a media vehicle.
A)Frequency
B)Reach
C)Viewer number
D)Coverage
E)Exposure

Question

Quizplus · Accepted Answer

Reach is the measure of the number of different audience members exposed at least once to a media vehicle. Frequency measures the number of times the audience members are exposed to the media vehicle. Viewer number and coverage are not specific measures used in media planning. Exposure is a general term that can refer to any kind of exposure, not just media exposure.

_____ Is the Measure of the Number of Different Audience