In terms of advertising,scheduling constant advertising without variation is referred to as:
A)flighting.
B)continuity.
C)geographical weighting.
D)circulation.
E)pulsing.

Question

Quizplus · Accepted Answer

Continuity refers to scheduling constant advertising without variation, meaning the same amount of advertising time or space is allotted over a given period, such as a week or a month. This is in contrast to flighting or pulsing, which involve irregular or intermittent schedules of advertising. Geographical weighting and circulation are not relevant terms in this context.

In Terms of Advertising,scheduling Constant Advertising Without Variation Is Referred